Updated: Oct 5, 2020
A recognizable and loved brand is one of the most valuable assets an organization can have. As a small business or content creator on social media, you compete against big brands with devoted customers and huge marketing budgets. According to a Nielson survey, they found that 59% of consumers want to see products or content from brands they are familiar with. That’s why you have to find ways to stand out from the crowd and build your own brand building process.
Branding is much more than just a cool logo or a well-placed advertisement
Jeff Bezos, the founder of Amazon says, “Your brand is what other people say about you when you’re not in the room.” Your brand is defined by the customer’s perception of your organization. Simply put, your brand is your reputation! It takes more than a flashy logo and ads on social media.
With so many brands out there, a successful one has to be consistent in communication and experience, in many areas:
Print collateral, signage, and packaging
Website and online advertising
Branding doesn’t happen overnight, or even in a few months. It is anything but simple.There is a process to building a brand. The ongoing effort results in establishing long-term relationships with your viewers, new projects being created, word-of-mouth referrals and advocacy for your organization.
What is brand building?
The goal of brand building is to create a unique and lasting image in the marketplace. You want to generate awareness about your organization using specific strategies and running campaigns that will entice new viewers and keep current ones coming back for more. There are three phases to creating a successful brand:
Maps out how you are different, trustworthy, memorable and likable above your competitors and attract the ideal customer. It conveys your purpose, promises, and how your content solves problems or entertains people..Think of brand strategy as the blueprint for how you want the world to see you.
Brand strategy is a foundational and critical part of building a successful brand. Most organizations skip this part because they just want to jump into the design and marketing of their content. Building a strategy will convey your message to the public with visuals, messaging, and experience. This influences how you present your identity and align it with your purpose to make the most impact.
The elements of your brand should be applied consistently across all channels. This includes your logo, branded colors and fonts, web design, digital and visual content, advertising, and print or packaging. Marketing your brand is the best way that organizations can highlight and bring awareness to their organization and content. This awareness connects values and voice to the right audience by communicating strategically. In 2020, you can amplify your brand effectively through various digital marketing activities:
SEO & Content Marketing
Social Media Marketing
Paid Advertising (PPC)
How Chandler Business Group can Help
When used together, these channels are fundamental to creating brand awareness and growth. When you partner with Chandler Business Group, we will add value to your brand awareness by promoting, tagging, and creating your events on our own social media brand. Let our expertise help drive your organization’s awareness. Then, when you use our Mobile Studio to stream your content, a whole new viewer base will already be ready to watch!